Perfume Ads

To sound like Dad's across the land, bloody nonsense, embarassed and repressed, men kissing, women that look like men, men that look, well not right and thats just the vaguely penetrable ones. French, euro art house madness some of them. But they're no longer the worse adverts. That accolade must currently reside with mobile phone ads. Imaginative and exuberant they may be...people fall from skies (erm thats the new Canon EOS Digital Camera ad, but it looks like a mobile ad), or rip up the screen or bounce off solid concrete. Costly and clever they may be, but they wear this with an ugly, barely perceptible sheen of horror. In the same way the old pringles ads with kids playing bongos with the cartons made you want to massacre the party, mobile ads have a vacuous beauty, a soulless despicable emptiness to their uber professional oh so clever performances and visual flourishes. Go away scum.